MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear TV networks have long click here been recognized as mainstream television models, relying on fixed air times via public channels. In contrast, digital services operate on ad-supported systems, with global streaming giants, Disney+, and niche players serving as key industry players. As media consumption habits shift, rivalry between conventio